5-Month SEO Transformation for a Local Dental Clinic in Andheri (Mumbai)
Local SEO in a highly competitive niche

Increase in Daily Impressions and Traffic
CTR Boost for Brand Queries
Background & Objectives
A dental clinic in Andheri, Mumbai approached us to improve its online visibility and attract more local patients. The clinic operated in a highly competitive market and faced challenges in ranking for critical local keywords. With a modest budget, the campaign required a focused approach to maximize the return on investment within five months. The objectives were to:
- Enhance visibility for competitive keywords like “dentist in Andheri West,” “dental clinic in Mumbai,” and “best dentist near me.”
- Increase impressions and click-through rates (CTR) to drive more inquiries and foot traffic.
- Improve mobile user experience through technical SEO fixes to boost engagement and reduce bounce rates.
Challenges
- The clinic operated in a highly saturated local market with numerous well-established competitors dominating the search rankings. Ranking for high-intent keywords required significant effort.
- Many key pages had impressions but abysmally low CTR, some as low as 0.05%, due to suboptimal meta titles, descriptions, and overall SERP presentation.
- Global impressions from the US and UK lacked any significant click conversions, showing an untapped opportunity for international patients.
- Mobile traffic dominated the clinic’s website visits, but page load times and poor mobile optimization contributed to a high bounce rate (40–50%).
Scope of Work
- Keyword Research & Optimization: We conducted in-depth keyword research to identify the most relevant terms for the clinic’s location and services. Meta titles and descriptions were optimized to improve rankings and CTR.
- Technical SEO Enhancements: Core web vitals were improved to enhance page load speeds and user experience, particularly for mobile users. Schema markup was implemented to make the website eligible for rich snippets, improving its search engine visibility.
- Content Creation: We published one blog post per month targeting high-value local search queries, such as “Top 5 Dentists in Andheri West.” In addition, ten on-site articles were published monthly to strengthen internal linking and topical authority.
- Off-Page SEO & Link Building: Our team secured five guest posts per month on reputable health and dental websites to build high-quality backlinks. Other activities included social bookmarking, Web 2.0 submissions, and PDF sharing to diversify link sources.
- Reporting & Analytics: Monthly reports were provided, detailing keyword performance, CTR changes, and the results of all on- and off-page activities. A curated keyword list was continuously updated to reflect new opportunities.
Strategy & Implementation
- We focused on dominating local keywords by targeting high-intent searches such as “dentist in Andheri West,” “best dentist near me,” and “dental clinic in Mumbai.” This ensured that we captured nearby patients looking for immediate dental services.
- Technical issues on the site, such as slow loading times and unoptimized images, were addressed. Core web vitals like Largest Contentful Paint (LCP) and Speed Index (SI) were improved to create a smoother mobile browsing experience.
- Structured data was implemented for LocalBusiness and DentalServices, making the website eligible for rich results like FAQ snippets and enhanced search listings.
- Blog content was crafted to answer common local queries and build trust with potential patients. Internal linking strategies were applied to funnel traffic to core service pages, boosting their rankings.
- Off-page SEO activities, including guest posting and social bookmarking, helped increase domain authority. These backlinks came from reputable sites, building trust with both users and search engines.
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Key Metrics & Results
- Before & After Overview (May vs. November 2024)
- Daily impressions grew from approximately 10–15 per day to a consistent range of 50–70+, peaking at 80–90 impressions on certain days.
- Daily clicks increased from 0–1 to an average of 4–6 clicks per day, with occasional spikes reaching 8–9 clicks.
- High-value local keywords such as “dentist in Andheri West” improved from positions 20+ to an average position of 17, with a CTR of 1.08%.
- The blog post “Top 5 Dentists in Andheri West” generated over 3,000 impressions and drove 20 clicks, contributing to the clinic’s brand visibility.
- CTR Gains
- CTR for brand-related queries increased to 6–7%, reflecting improved SERP presentation and greater brand recognition.
- Local keywords like “best dentist near me” and “dental clinic in Andheri West” achieved CTRs of 2–3%, a notable improvement compared to their starting point of near 0%.
- Technical SEO Performance
- Mobile page load times improved by approximately 30%, reducing bounce rates from 40–50% to 25–30% on key landing pages.
- Core web vitals such as Largest Contentful Paint (LCP) and First Contentful Paint (FCP) were optimized, resulting in a smoother user experience.
- Geographical Performance
- India accounted for the majority of traffic, generating 3,997 impressions and 131 clicks with a CTR of 3.28%.
- Secondary markets like the UK and the US showed potential, with 162 impressions and 7 clicks (4.32% CTR) from the UK and 732 impressions and 5 clicks (0.68% CTR) from the US.
- Mobile vs. Desktop Insights
- Mobile impressions dominated, with 4,558 impressions and 76 clicks (CTR 1.67%). Desktop generated 2,500 impressions and 68 clicks (CTR 2.72%).
Performance Over Time
- During the first two months (May–June), the initial focus was on technical fixes and content creation. Impressions steadily increased to 30–35 per day.
- By July and August, a surge in impressions (peaking above 50 daily) resulted from guest posting, local SEO enhancements, and the publication of new blog content.
- September and October saw consistent daily clicks of 4–6, with impressions stabilizing at 60–70 per day.
- By November, impressions consistently exceeded 70 per day, with occasional peaks reaching 80–90, showing a steady upward trajectory.
Client Impact
- The clinic’s online presence transformed, with high-value keywords now driving regular impressions and clicks.
- The improved visibility led to increased inquiries and foot traffic, although specific appointment numbers were not disclosed.
- Technical fixes and mobile optimizations created a smoother experience for users, making the website a stronger tool for patient acquisition.
Conclusion
This 5-month campaign demonstrates how a targeted SEO strategy can yield significant results, even on a limited budget. By focusing on local keywords, addressing technical shortcomings, and building high-quality content, the Andheri-based dental clinic achieved substantial growth in impressions and clicks. The steady improvement in rankings and CTR highlights the importance of consistent effort and expertise in driving long-term SEO success.
Disclaimer: Due to client confidentiality, specific brand names and some proprietary data are withheld. All statistics and achievements are accurate to the best of our reporting but reflect approximate or combined figures where necessary.
Reduced bounce rates from 40–50% to 25–30%.
Mobile Bounce Rate Cut by Half
Targeted local keywords drive engagement
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