Work that actually moved something.
A closer look at brands we have partnered with — where careful strategy, considered execution, and measurable progress came together into work worth showing.
Each case study is written to explain the thinking, not just the numbers. If something here resonates with a challenge you are working on, we would love to talk.
Each case study is written to explain the thinking — not just show the numbers.
Eight projects so far, across four chapters of work — search programmes that compounded patiently, audiences we grew from zero, identities built from a brief, and a custom system that runs every day across rural India. Different shapes of work. Same discipline.
Page 3 to Page 1 — on the keywords every job portal in India fights for.
An AI-powered job aggregator going up against Naukri, Indeed and LinkedIn — with a stack Google could not read. Three weeks of unglamorous engineering and product fixes laid the foundation. Six months later, the platform was ranking on Page 1 for queries it could not be found on in August.
Fifteen months of patience. 18× growth. No paid links.
A B2B SaaS in a niche category came to us through a referral, with no brand recognition and no budget for buying authority. We made one bet — that relevance and consistency would compound — and let it run across one full seasonal cycle. The Domain Authority moved from 7 to 9. The traffic moved 18×.
Going viral for a Hindi news network.
A social reinvention and full-stack website rebuild for a Bhopal-based Hindi news brand — authority on television, silence online. Two months of a balanced-content strategy got overwritten by the data. Month three, one format, one bet — and the platforms responded within weeks.
Common Indian — we built the page before we sold the service.
An organic Instagram lab we run in-house to pressure-test the method before we sell it. Four months, zero paid push, 260 reels — and a body of numbers we can point prospective clients to without caveats.
Identities built with care — and made to ship.
Career Weaver
An identity that belongs in the schools it sends students to — a heraldic shield, a custom WordPress build, and an interactive Ivy League readiness quiz.
Archeluxe
An identity with the weight of architecture — built for a premium HPL and architectural-panel distributor whose name had to live on signage, swatches, and showroom walls.
Truly Organik
An identity system built to sit well on a shelf — a full brand and packaging system for an organic wellness range across pills, powder, and capsules.
When the work needed code, not a campaign.
Sometimes a brief points to a system, not a story. This is the one we built.
Patient records that hold up where the network doesn't.
A field-grade web portal built for NGOs running mobile medical units across central and eastern India — designed around intermittent connectivity, free clinical care, and the operational reality of treating patients village to village. Now the system of record for over twenty thousand rural consultations.